Jubi’s Goal For 2012 – Start A Business

When I was a child, my father started a small business, a Black greeting card company. He & my mom spent years & lots of $$$ starting this business from the ground up – designing cards, printing them, finding stores to sell them in, marketing, etc. Ultimately the business folded after a few years, but it was a great concept (and ahead of its time as Hallmark added their Mahogany line a few years later). As a child, I didn’t enjoy being dragged to every meeting my parents had for the business, or going to all the stores across the state where my parents sold their merchandise. I didn’t realize that I was getting a first-hand lesson on just what it takes to start a business.

Even thought the greeting card thing didn’t work out, my father was committed to an entrepreneurial way of life. And so, after years working in state government, he left his secure job & struck out on his own, as a consultant.  He’s successful, but more importantly, he’s happy.

As I get older, I realize just how much my father & I are alike. He did not enjoy being just a number, a cog in a wheel with no ability to control his destiny. After only 5 years in the corporate world, I feel the same way. I toil 5 days a week. 40-50 hours a week, for a decent salary, 401k, & medical benefits. I do what I’m told, I suppose I make a contribution, but I feel no passion or enjoyment from my work. I want to put my energy into my passion. Something that benefits ME, not stockholders or executives. Dammit, I wanna be the executive!

For the past few years I’ve been kicking around a few business ideas, but I hadn’t done much with them. I could give you a million excuses why I haven’t, but it boils down to laziness & fear. Doing something new takes a lot of work, especially since I plan to continue in my current position until I’m able to support myself & lifestyle from my business. It’s so much easier to allow myself to be distracted by trashy reality tv, Twitter & other antics. But I allow myself to be distracted…because I’m scared. My entire life I was told that the key to success was going to college, getting a job & working hard. I know that’s not true & I know that’s not the life I want, but it’s comfy. Change is hard. Change is scary.

I’ve reached the tipping point. My need to change my situation & take control of my career & financial freedom now outweigh my fear. I’m ready to take the plunge. And I’m actually doing things now, instead of just talking about doing things. I’m putting plans into action & making things happen #yay.

My goal is to launch phase 1 of my business in Q1 of 2012.

I’m ready.

I can do this.

I’m claiming it.

Success is coming!

  • Reading this and thinking my exact sentiment. I know,  I do not what do what I’m currently doing. But the fear of unknown  keeps me  coming through these doors.
    Wishing you  good luck!

  • i’ve always wanted to own a business. well my type of business. i want to open an upscale sports bar. since i get to take free classes at nyu i’m thinking about going for my mba. i still haven’t decided yet.

  • That’s great!! I am feeling the exact same way.  I will be turning 30 next year and by the end of 2012, I hope to have a better job, decent side hustle and a year away from my masters.  I came to realize that I needed to be around like minded people so that I could stay focus as well as have people around me so that I could be held accountable.  I hope that you blog about your experiences of starting the business.